Consolidated Medical Services, Inc. (CMSI) is a design-build and general contracting firm serving the health care industry in the Mid-Atlantic and Southeast regions. Founded in 2000, the company specializes in the design and construction of high-tech healthcare in-patient and out-patient facilities like hybrid operating suites. On the verge of its 10th anniversary, the company was looking to expand its business geographically, while deepening its reputation as an outstanding design-build firm in the high-tech healthcare niche in the Mid-Atlantic. At that time the company retained Helicopter Marketing to bolster and expand its branding and messaging to support the sales expansion.
The initial engagement was a web audit and a marketing game plan. The plan addressed CMSI’s need to hone the message about its technical expertise and the advantages of the design-build approach, and provide prospects with copious evidence of the company’s expertise. Soon after, CMSI retained Helicopter Marketing as its virtual marketing department. Projects, responsibilities and tasks included:
- Corporate re-branding to include an updated logo, tagline and identity materials, as well as in-house templates. In the initial year, a special 10-year celebration logo was created.
- Detailed case studies of representative projects to be used in sales presentations and other marketing efforts were researched, written and designed. (see an example)
- Sales and marketing collateral including branded presentation folders, brochures, flash drive presentations
- Website: complete content re-write, changes in navigation and the addition of the library of case studies, installation of Google Analytics
- Trade publication advertising (all buys, creative and traffic) and PR including press releases and a detailed media kit
- Other support like planning trade shows, proposal writing, employee resumes, LinkedIn profiles
Reinforcing its reputation and stellar level of expertise, CMSI’s polished brand, web presence and hefty battery of marketing tools are assisting business development beyond the Mid-Atlantic and into new markets in the South.
“Leigh and her team at Helicopter Marketing & Communications have become valued partners in our business development and marketing efforts.”Mark Kendrick
>Consolidated Medical Services, Inc.