Maryland Association of Housing and Redevelopment Agencies (MAHRA) is a professional membership organization comprised of housing and community development agencies and officials throughout the State of Maryland who administer a variety of affordable housing and community development programs at the local level. The association had an extremely outdated website (both in appearance and function) and had begun a second, aborted attempt when Helicopter Marketing was engaged.
MAHRA has a busy Board of Directors – all volunteers – and no staff. Although the group was clear about their needs, they needed professional expertise in marketing, web and project management in order to define specific requirements, identify a solution and completely manage the web development process.
In addition to exhibiting a credible presence on the Web, the organization needed robust functioning on the administrative side. Membership renewals needed to be automated and efficient. A variety of membership levels needed to be accommodated. The capacity to easily make news and information updates to members was required.
After a thorough needs analysis with the Board, Helicopter Marketing researched the top platforms for the ideal solution to MAHRA’s situation. The Memberclicks solution, based on a Joomlah CMS, was a highly tailored and continually evolving membership solution perfect for MAHRA’s needs. Developed for non-profit associations, Memberclicks allows a completely customized user side on top of very robust function.
Helicopter’s role in the implementation and launch included:
- Creation of navigation structure
- Design input and managing approvals
- Content creation
- Migration of member database
- Configuring system functions
- Project management
We implemented a highly tailored and continually evolving website/ membership management solution for MAHRA within a matter of months. In addition to a greatly enhanced web presence, renewals and routine member communications are processed smoothly and professionally.
View site http://www.mahramd.org/
“Leigh Kramer became a quick study on the critical success factors for the organization and the housing industry as it relates to MAHRA. She developed a stellar web/client solution; with opportunity for additional growth…Helicopter is customer focused and results driven.”Marsha J. Parham
Executive Director, Baltimore County Housing