Maryland Association of Housing and Redevelopment Agencies

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Situation

Maryland Association of Housing and Redevelopment Agencies (MAHRA) is a professional membership organization comprised of housing and community development agencies and officials throughout the State of Maryland who administer a variety of affordable housing and community development programs at the local level. The association had an extremely outdated website (both in appearance and function) and had begun a second, aborted attempt when Helicopter Marketing was engaged.

Scope

MAHRA has a busy Board of Directors – all volunteers – and no staff. Although the group was clear about their needs, they needed professional expertise in marketing, web and project management in order to define specific requirements, identify a solution and completely manage the web development process.

In addition to exhibiting a credible presence on the Web, the organization needed robust functioning on the administrative side. Membership renewals needed to be automated and efficient. A variety of membership levels needed to be accommodated. The capacity to easily make news and information updates to members was required.

After a thorough needs analysis with the Board, Helicopter Marketing researched the top platforms for the ideal solution to MAHRA’s situation. The Memberclicks solution, based on a Joomlah CMS, was a highly tailored and continually evolving membership solution perfect for MAHRA’s needs. Developed for non-profit associations, Memberclicks allows a completely customized user side on top of very robust function.

Helicopter’s role in the implementation and launch included:

  • Creation of navigation structure
  • Design input and managing approvals
  • Content creation
  • Migration of member database
  • Configuring system functions
  • Project management

Results

We implemented a highly tailored and continually evolving website/ membership management solution for MAHRA within a matter of months. In addition to a greatly enhanced web presence, renewals and routine member communications are processed smoothly and professionally.

View site http://www.mahramd.org/

Client Comment

“Leigh Kramer became a quick study on the critical success factors for the organization and the housing industry as it relates to MAHRA. She developed a stellar web/client solution; with opportunity for additional growth…Helicopter is customer focused and results driven.”

Marsha J. Parham
Treasurer, MAHRA
Executive Director, Baltimore County Housing